Behind “Elizabeth” above is the secret room where Henry Ford designed and built the first Model T in his factory on Piquette Avenue on the then outskirts of Detroit. His buddy Harvey Firestone got the first ride, and then Ford road-tested the vehicle by driving through Wisconsin to the Upper Peninsula on a hunting trip. (Along with the influential naturalist John Burroughs and the inventor Thomas Edison, the four were close friends and camping buddies). Then, introduced in 1908, the Ford Model T took over the US car market.

Roughly half the price of a horse-drawn carriage (including horses, shoes and fodder), priced lower than competing cars, and offering useful attachments like truck beds, skis or tractor wheels, folks loved the rugged, practical vehicles. Ford had already built models B, C, F, K, R, N and S in this factory, but a lighter weight steel allowed him to build the vehicle he knew would be popular in rural America (Ford grew up on a 200 acre farm), the Model T, with 6 models ranging from $825 to $1100: the Roadster, Tourabout, 5-Passenger Touring Car(above), Town Car, Coupe (popular with doctors) and Landaulet (taxi). The original Model A that had been built down the road in 1903 was redesigned and reintroduced in 1927 to replace the Model T as another commercial success. Of over 100 car makers in Michigan when Ford started, his is the only original firm remaining.

By making the popular standard car, Ford determined the direction of the industry. His wife insisted the steering wheel be placed on the roadside, so that when he drove she didn’t dirty her dress while stepping to the curb. Instead of alternatives like steam-punk coal-burning vehicles or electric vehicles—several of Ford’s earliest vehicles were electric—, gasoline was readily available across the country for small machines and farm equipment. Before realizing that black paint was cheaper and dried quicker, red and green models were also sold, often with raw white rubber tires, as above. After making various improvements to the assembly process here, Ford designed his next factory with steel-reinforced concrete floors to bring parts down to the world’s first synchronized assembly line. While this fascinating heritage area includes many different car museums, the Piquette Factory tour must be considered the highlight, with two dozen early model cars built here on display over 100 years later.